introducing simplified social shorts

Simplified Social Shorts

Discover just how simple it actually is to use video shorts as a part of your social media marketing strategy.

Imagine knowing and understanding what’s current with social media marketing so you can brainstorm ideas and content with friends and fellow business owners.

Or, as you’re scrolling TikTok, (IG Reels, YouTube Shorts Idea Pins) after a long day, you find ideas that spark your creativity, and you’re inspired to you write them down to create later.

Or, as you’re planning your monthly, quarterly, and yearly marketing plan you’ve included content with text, long videos, and short videos instead of scrambling to create it at the last minute.

It’s absolutely possible for you. How do I know?

Because those are real-life results that my students and I have accomplished once we realized just how simple it was to use social shorts in our business.

I never expected I'd be utilizing video shorts in my business.

I love scrolling TikTok every day. I use it as a method of escape when I need a break, a way to wind down from a busy day, a way to interact with family and friends as we exchange videos with each other, a place to learn new things, and so much more.

I was intimidated by the thought of doing video short content for my own businesses because the creators I enjoy watching almost always look put together, have picture-perfect homes or offices, enjoy dancing or doing the trending choreography, and are energetic, bubbly, and captivating (or they give the illusion of those things).

I know myself and I know that I’m rarely ever camera-ready, my house and office are rarely ever camera-ready, and I don’t dance or sing (no one wants either!). So I just kept putting it off and ignoring the voice in my heading telling me that it really should be done.

Why should you bother with Social Shorts?

Because video marketing isn’t going anywhere. And, in fact, it’s here to stay for a long time! According to data collected by Wyzowl.com:

96% of consumers have watched a video to learn more about a product or service
93% of professionals have said that video has increased their brand awareness
88% of consumers have said that they’ve bought a product or service after watching a video
81% of professionals have said that video has directly increased their sales
73% of consumers have said they prefer to watch a short video

Introducing

Simplified Social Shorts

Simplified Social Shorts is an in-depth, self-paced course covering everything you need to know to understand how to create and use simple short videos for social media marketing in your business.

You’ll learn why it’s critical to be using video shorts in your business marketing strategy.

More importantly, you’ll be confident and inspired with your social media content.

Here's what you'll find inside this course:

Getting Started:

Getting Prepared:

Creating Content:

Additional Features:

Kind words others have said about Camera-Free Social Shorts:

“Much more confident. Loved all the possible ideas [and] gave me the specific tools needed.”

Susan B.

“You made it so simple to understand. I love your explanations and examples. And what’s more you also explained the content that we should focus on.”

Marianne A. @artillustrationpoint

“This is a great course for beginners or more experienced content creators who have not yet conquered reels or tiktoks. It will give you clear and concise step by step instructions and make you want to get started asap! Kayla is very thorough and explains everything in an easy to understand manner.”

Linda H da Silva, Online Business Coach

Hi, I'm Kayla.

I’m an NCIDQ and Virginia Certified Interior Designer, Mentor, and Educator. For over 18 years, I’ve been a part of the Interior Design profession in a variety of roles. Most recently, I spent 4.5 years as an adjunct professor in the interior design department at a local community college.

I utilize my design background and experience as a higher education instructor to help fellow business owners understand and build a business they are passionate about. Some of my clients and students include interior designers, interior decorators, bloggers, podcast hosts, artists, entrepreneurs, authors, online educators, and more.

When I’m not working, I can usually be found in the backyard or cuddled up with one of my 4 rescued beagles: Hunter, Thumper, Murphy, and Petey. They will probably say hi at least once during my recordings – no matter how hard I try to avoid it!

Simplified Social Shorts includes...

Recorded video tutorials and demonstrations that show you exactly how to create your own video shorts within each platform.
Recorded video lessons with downloadable PDF slides.
Recommendations for additional tools and resources.
Captions and speed control for all videos.
Lifetime access to the content included in the course.

Simplified Social Shorts is perfect for you if…

You love watching video shorts and sharing them, but you’re intimidated by all the features and settings.

You’re intrigued by using social video shorts for your business, but you’re not sure how to get started.

You’ve never created social video shorts because you’re worried you have to dance, perform, or sing.

You know how time-consuming it is to record, edit, and format video shorts for each individual platform.

You have ideas and gathered inspiration for video shorts, but haven’t figured out the best way to create them.

Simplified Social Shorts may not be for you if…

You do not want to use platforms that utilize video shorts (platforms include TikTok, IG Reels, etc).

You’re satisfied with your current social media marketing strategy and will not make any changes to it.

You are experiencing any difficulties or hardships, that are financial or otherwise, at this time.

Frequently Asked Questions

Is this course only for Interior Designers?

Not at all! This course will work for any industry and niche. In fact, my courses have been taken by a variety of other business professionals in various industries. While the examples that I share may be geared toward interior design professionals because of my background and experiences, I do try to insert examples from other professions or industries whenever possible.

What platforms do you reference?

At this time, this training focuses on the following top platforms: Tiktok, IG Reels, Pinterest, and Youtube.

How is this course different than Camera-Free Social Shorts?

I like to think of Camera-Free Social Shorts and Simplified Social Shorts as sister courses. While there are similarities, especially given that they both focus on video short content for social media, there’s quite a bit that’s different, too. Camera-Free Social Shorts focuses on creating content completely off-camera using Canva. In Simplified Social Shorts, I’ll discuss the off-camera component, but we do not discuss using Canva to create this content. Instead, the focus is on utilizing the apps (or your devices) and then editing in the apps to generate off-camera content.

There are other areas of overlap, too. For example, I’ll be mentioning and showcasing the different apps, how they work, their various features, their sizing and timing parameters, etc. But, I’ll also be spending more time on these and providing more detailed tutorials with each of these programs and their features, tools, etc. in Simplified Social Shorts.

Please also take time to review the course overview that I’ve provided above. You can compare it to the details that I’ve provided for Camera-Free Social Shorts.

And, if you still have questions, feel free to email me directly at education@kaylaweiner.com so we can discuss them.

I already have Camera-Free Social Shorts, do I need this one, too?

I do recommend both. Especially if you plan to record in-app video content and/or utilize the full features of each app. I also go into more data and research regarding the use of short video content, the types of video content, etc.

If you haven’t already, please take a look at the course content section. It showcases a bit more about what you’ll find in this course, which may also help you decide if this course is for you.

And, existing students of Camera-Free Social Shorts get an exclusive discount to purchase Simplified Social Shorts. Make sure to log into the course and view the additional tools & resources lesson for your direct link to the exclusive price. You can also send me an email with your student log-in for the course at education@kaylaweiner.com and I’ll make sure you get the direct link to purchase 🙂

Will I need to have anything for this course?

Technically, no! I say technically because I will have a few recommendations inside the course for things that have been beneficial to me, and those will cost money (although a few do have free options, too!).

I use the Thrivecart Learn platform for my course to house everything. There will be downloads (PDF) available in the various modules and lessons. For my videos in the training, I use Loom. While the Loom videos are free for you to view, there may be a pop-up or something occasionally that invites you to signup for an account. Loom offers a free version of the platform if you’d like to signup, but this is not necessary to use or view the videos.

For any of the questionnaires inside the course, I use airtable, which is completely free. You do not need to signup for an account for it either.

Do you offer a discount if I already have Camera-Free Social Shorts?

Yes, existing students of Camera-Free Social Shorts get an exclusive discount to purchase Simplified Social Shorts. Make sure to log into the course and view the additional tools & resources lesson for your direct link to the exclusive price. You can also send me an email with your student log-in for the course at education@kaylaweiner.com and I’ll make sure you get the direct link to purchase 🙂

I don't plan on doing anything on-camera, is this course for me?

There will be a mix of both on-camera and off-camera content in this course, but even some of those items could probably be adjusted slightly to fit your preference or need and that’s the beauty of social media! There may be a few lessons you want to skip completely. But, overall, I’m sure you’ll find this course useful and beneficial! If you still have questions, please feel free to email me at education@kaylaweiner.com.

What if I don't learn anything new?

For course and trainings, I offer a 14-day Money Back Guarantee. You can read more about it in the Terms of Purchase Policy for Simplified Social Shorts here.

Please note: this guarantee does not include purchases that were made through bundles or other methods that were not directly made through Interior Design Mentor or Kayla Weiner.

Have a question that isn’t answered here? Send me an email at education@kaylaweiner.com.

Are you ready to embrace using social shorts as part of your social media marketing strategy?